Burberry Year of the Horse Tribute
This is an uncommissioned concept project created for portfolio purposes.
It explores a visual strategy for Burberry's Lunar New Year (Year of the Horse) campaign, drawing inspiration from the brand's iconic Equestrian Knight and festive elements. Not affiliated with or endorsed by Burberry.
illustration by: Kristine Zheng
The core inspiration for this piece comes from Taiwan's horse racing culture from a century ago. During these races, it was customary to style the horses' manes into elegant "button braids" and use orchids as a symbol to wish for victory.
These cultural elements strongly echo Burberry’s core ethos, "Prorsum" (Forward).
By connecting these concepts, the visual narrative becomes more than just a typical holiday design; it seamlessly bridges local history with British luxury heritage, creating a meaningful story about momentum and success.
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